With a mission to rekindle the essence of traditional farming in urban dining, Jyotesh embarked on an inspiring journey through the Madras countryside. He ventured deep into the heart of the region, where generations of women farmers have sown, harvested,
and handcrafted healthy, nutritious food for their communities. Exploring the bountiful treasure trove of natural superfoods that Madras offers, this man seamlessly fused urban food sensibilities with the timeless food traditions passed down through generations, primarily upheld by the hardworking women of Madras. The result? Madras Farmers, a heartfelt celebration of the region's culinary diversity and a powerful platform that empowers and supports the incredible women who are the soul of this company.